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Foundation, promotion of marketing research |
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Contracts with multi-national companies/ domestic automobile
demand forecast, /40 million krw of sales |
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Introduced client service department |
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Expanded domestic client base |
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Installed F.G.D rooms |
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Established administration division and data archive |
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Operation of three client service departments, opening
of telephone interview rooms |
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Establishment of fieldwork division/ development of
12 survey models |
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Reorganization ; two Client Service Divisions, a fieldwork
team, and an MIS Division/ introduction of PC |
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PC provision for each and all employees/ start of syndicated
research projects /launching of Retail Census and TV diary |
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10th anniversary/ re-establishment as a legal corporate
entity/ introduction of company motto and flag/ launching of Media
Index and Printscope |
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Joint venture with SRG(30%)/ revenue surpassed \ 2 billion/
opening of branch offices / start of Cigarette Retail Audit/ introduction
of professional interviewer system/ replacement of SPSS with QPS/ introduction
of MDS and conjoint analysis |
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Started public opinion pollsurveys (Society Research Center)/
implemented Korea's first project with BURKE and BASE of USA/ introduced
product concept test model(CRITERION) and advertisement effects measurement model
(ACT/ADVANTAGE) |
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Revenue reached \ 3 billion/ founded Media Service
Korea(MSK) as a JV/ started retail shop monitoring/ formed exclusive alliance
with CSM-Worldwide/ introduced corporate time-cost system/ introduced human
resource committee system/ started senior employee assistantship
system |
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Started employee surveyor system/ fully operated CSM/
introduced QCA (Quality Culture Assessment) model/ launched data-bank
system/ applied CSM and QCA to the company/ published QI book (HRC
model & Norm)/ published research note |
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Revenue reached \ 4 billion / held seminar in commemoration of the 15th anniversary foundation/ launched Retail Survey Division/
lunched study groups and QI system/ started food retail index/ expanded
the retail census countrywide/ published "Seoul City Dong Purchasing
Power" |
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Started selling retail index/ introduced RPS (Research
Process Scope) & Tabscope/ signed contracts with BURKE & BASES/ introduced
BAI (Brand Auditor Index)/ started handling infra-company & foreign e-mails/
introduced champion system for each survey type |
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Revenue reached \ 5 billion/ established joint venture again with
Nielson-SRG/ stopped retail index business/ changed the Retail Survey
Division to Distribution Survey Division/ started retail shop monitoring/
started costcasting/ developed picturing and management software/
introduced special bonus system/ established an additional group disscussion room |
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Integrated MIS division/ adoped unit cost-based contracr system in Data Survey Division/ launched Research Division 4/exit poll for the 15th general election/ started operating 3 customer panels (HPI:
Hankook household purchasing index, LG-BIS panel, Daewoo Economic
Research Institute panel)/ applied ATP model to Korea/ expanded
office to cover the 6th floor from the 2th~5th floors |
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expanded special bonus sustem to cover manager level/ started
weekly team profit report system/ started operating CATIin full scale/ implemented H-Model (H-CON, H-FOCAST, H-ADPRE, H-NAME, H-TRACK, H-PRICER)/improved changed
corporate C.I./ launched Public Opinion Survey Team/ introduced Survey
Craft and Scytab system/ published a book titled "What is Market Survey?" |
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started Consumer Panel Survey sales by integrating HPI(Hankook Purchase Index) & LG-BIS into HCP(Hankook Consumer Panel)/
conducted the biggest project in korea research indurstry's history (EDS)/ "Marketing in danger' published, Electronic map imported to Retail Census/
Distribution Information Retail Census improved to H-Sims/ a consumer panel survey software adopted (ACNielsen SCP, Inf*act)
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Provided customer panel survey data through Inf*ac/;
revenue reached \ 10 billion/ introduced PFW, a specialized tool for customer panel data analysis/ computerized of time sheet/ expanded Public Opinion
Survey Team to Division/ started monthly seminar/ held H-Model
announcement seminar |
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Strengthened educations on researchers/ 4 time publishing
of research notes per yea/ expanded office space to 6 floors/ improved
data survey techniques/ hedl seminar on survey softwares such as
Sawtooth Software & NIPPO/ completed census inspections on small traders in seoul/ started computerization of Data Survey Division (Project
Manger)/ opened a field office in Gangbuk, Seoul/ started establishing
assess panel |
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Declared corporate mission/ moved office/ opened an
internet homepage/ started syndicate research on daily commodities/
introduced NIPPO system specialized for CATI/ conducted integration
of corporate operations/ launched Operation Improvement Division/
launched IT team/ changed Data Survey Division to team-based system/
started syndicacate research on apparels/ expanded distribution survey/
expanded foreign market survey/ started participating in marathon
race/ operated H-Proman, a project-reviewing & cost calculation software |
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Revenue reached \ 15 billion/ improved human resource
system; launched Research Division 5/ established 3-way system of
Data Survey Division, Management Division, Operation Division and
QC Division/ H-Proman V-5.35 version up/ fully operated CAS (Computer
Aided Survey)/ established 60,000 A-Panel/ established 2-year employee
training program |
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revenue exceeded \20 billion/ introduced new HR management system based on perfoemance and competence/ upgrade H-Proman version to v-3.96/, Published a book titled “The past creates the present”
and held a seminar in commemoration of the 25th anniversary/
Moved into a new expanded facility/ Renamed A-Panel to HRC Master Sample/
provided training programs for the newly recruited |
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launched Qualitative Research Division and Research Division 6/Conducted performance review based on "New HR Management System"/ Estblished Korean board of directors after termination of JV partnership/Held a semina in commemoration of the 26th anniversary and the Qualitative research seminar/covered the entire Esomar handbook through friday weekly seminar /Introduced online monitoring system for group discussion room/ provided training programs for managers/ Started to offer english translation class for researchers |
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New corporate mission of "Continuously enhance your value, research value and company value"was announced/ Five T/F teams were launched/ HRC changed its system of employee performance evaluation and promotion/TI team was expanded moved/ An in-house communication channel for employees(to make complaints, reporting, and recommendations) was created / HRC had a seminar to celebrate 27th anniversary / HRC CEO had a talk session with employees / HRC joined GlobalNR |
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Syndicated Research Division and Opinion Polls Division were upgradede into HQs. / Management competence education for all employees was conducted / HRC expanded its annex building (telephone Interview Team) / Planned leave began to be implemented / H-DAS research/analysis software was developed and provided to the client for free / Corporate culture improvement project with 3M was executed / According to korea Labor & Income panel study, HRC was chosen as a model company by the NSO(National statistical Office) |
 
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