Hankook Research,(established in 1978.), is the largest marketing research company in Korea.

A total of 220 employees at HRC conduct around 1000 projects a year and our annual sales amounted to \43 billion in 2008. The history of Hankook Research is equivalent to the history of Korea's marketing research.

We always put reliability of data first. Questionnaire designed by competent researchers along with expertise in data collection enhance reliability of data.

We provide our researchers with systematic educational opportunities, so that they may grow to be experts. Quality Improvement Division within the company develops software. We do our best to acquire new methods faster than any other research firm in order to better service our customers

However, we still have a long way to go before we produce 'perfect fuality'surveys. To this end, we have made and will continue our strenuous efforts to enhance reliability and utility of our surveys. We will also do our utmost to improve operations, profit structure, researchers quality, and software development in order to achieve our goods : \ 50 billion sales in 2010, growth of syndicated research, more effective alternatives, more auurate forecast, and services for SMEs.

We are going to achieve our goals with our customers.
Hankook Research only exists with customers.

Clients are our history, and quality is what we are responsible for.