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Hankook Research aims to provides customers with useful analysis
and consulting services based on reliable data in marketing research
and public opinion poll, contributing to customers' profit
increase, thereby raising our own corporate value and profits.
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 Research data bank with more than 50,000 study results |
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In the Hankook Research Data Bank (H-DB), more
than 50,000 cases of research are accumulated by category, product,
release time and company. |
| Pool of researchers with more than 10 years of extensive experiences |
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Masters or Ph. Ds majoring in Sociology, Psychology,
Business management, Statistics, and Journalism, become directors
after getting 10 years of experiences |
| Marketing
research and public opinion polling models |
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Models such as H-DAS,H-Con, H-Focast, H-Track, and H-Pricer,
have been selected by multinational companies as well
as Korean companies. |
| Software
program provided for customers to analyze raw data by themselves |
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Along with statistical packages including
SPSS and SAS, software programs for marketing research and public
opinion polling s/w programs such as SurveyCraft, Scytab, and Printscope,
are used to provide study results in the forms of reports,raw
data,and software. |
| Data-based
marketing consulting services |
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Adding to consumer data survey, data such as GRP
and GPRP of TV and printed media, retailer handling rate,
and suitable inventory index, are collected to provide conclusions
and consulting services according to four 'P's of marketing. |
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data reliability backed by 50% of sales allocated for data collection |
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The data collection of Hankook Research does not
depend on part-time workers.
Using 100,000 Master Sample across the nation, we collect data
directly, and the reliability of data is backed up by CAPI,
CATI, and web survey systems. Our staff with more than 10 years
of experiences supervise data collection, and validate more
than 70% of collected questionnaires. |
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