Marketing Research
Public Opinion Poll
Media Index
Distribution Survey

Location : HANKOOK RESEARCH HOME / Business Area / Opinion Poll

'To set up a policy for people, you shall understand the people first'
In the era of small and efficient government, the government shall act like a company and its administration shall be conducted like corporate management.

People's opinion on policies is analyzed.
The most effective policy opition is identified.
Policies with possible troubles are diagnosed in advance.
Achievements of current policies are measured.
Public satisfaction with policies is measured.

Citizen opinion survey
Citizens' opinion on social issue or policies is respresented and studied.

Expert survey
Experts' opinion on social issue or policies is studied in depth, and alternative plans are suggested.

Administrative demand forecast
The scope and scale of policy demanded by the public are forecasted. e.g.) Study on demands for policies aimed at increasing elderly population.

Administrative service satisfaction measurement


Same concept as in the measurement of customer satisfaction or consumer satisfaction in corporations is applied.
Public satisfaction with adminisrative services is measured.