Marketing Research
Public Opinion Poll
Media Index
Distribution Survey

Location : HANKOOK RESEARCH HOME / Business Area/ Marketing Research

Marketing research is required to devise strategies for product development,
   manufacturing facility, distribution , pricing and advertising.
Marketing research makes you save more than 30% of your marketing cost

All marketing researches and public opinion polls are designed to forcast the future.
Each survey has different level of precision and coverage of forecast.
Fact-finding investigation - cause examination - future forecast - strategy establishment.

Customer's inquiry, meeting
Proposal submission
Proposal coordination, revision
Conclusion of contract
Conducting research
Data and report submission
Presentation & consulting

¡Ø When a potential client makes an inquiry about a study by Hankook Research via phone or the Interner, both parties meet to discuss the purpose of th study and coordinate the details. Then Hankook Research submits a proposal specifying research methods, cost and time frame.

By Methodology
- Quantitative research
- Qualitative research
By Contract type
- Customized research
- Syndicated research
By Research area
- Consumer survey
- Opinion polls
- Retailer survey
- Business research
- Monitoring
- Mystery shopper
- Employee survey
- Retail census
- International market research